Jaeyoon
Lee
Saga Project MainSaga Project Main Mobile

SAGA is an AI-powered video production crew consisting of an autonomous drone and a video editing application. It quietly accompanies family journeys, capturing unforgettable moments shared with loved ones.

The user is free from any tasks throughout the production process. To allow families to forget about the camera and focus entirely on being present with one another.

AWARD

Winner, Red Dot Award: Design Concept 2025

CLIENT

Samsung Life Insurance

TEAM SAGA

Jae-yoon, Lee
Sun-min, Park
Young-bin, Kim
Ha-on, Jo

Personal Contribution

Project Lead & Industrial Designer

Project Management

Full-lifecycle project management from concept to final delivery.

Product Strategy

Defined the project’s strategic direction and brand identity.

Visualization

Developed the product’s form factor, conducted rendering and short film production.

Interaction

Defined the drone-user relationship, balancing silent filming with purposeful interaction.

By the end of the usage period, the resulting film will preserve the natural, candid moments of parents and children—sides of themselves they may have never even noticed.

Phone Frame
Video Thumbnail
Dad and Me

Context

Deeply Bonded, Rarely Expressed:
The Affection Gap

The frequency of expressing affection tends to drop significantly as children grow from teenagers into adults. Yet, this doesn't mean the love has faded; the emotional bond often remains as strong as ever.


This suggests that the relationship between adult children and their parents is a unique paradox: they are deeply connected by love, but often find it challenging to put those feelings into words or actions.

Physical Affection Graph

Physical Affection Graph

Emotional Bond Graph

Emotional Bond Graph

The gap between high emotional bond and low physical affection creates an unfulfilled need
: taking photos together.

Woman Icon

Taking photos while
there’s still time

Man Icon

A way to remember
them later

60%

of young adults hesitate to ask
parents for a photo

Pain points 1

Adult children seek to preserve memories of their parents through photos and videos, knowing these will one day be their only connection to the past.


Yet, for those who struggle with expressing affection, the simple act of asking to take a photo with their parents can feel like a daunting emotional burden.

Pain points 2

Even if adult children muster the courage to take a photo, the result is often not the image they truly wanted to remember.

Parents children want to remember

Happy moments together

Happy moments together

Natural behaviors

Natural behaviors

Inner thoughts & stories

Inner thoughts & stories

Everyday habits

Everyday habits

Reality

Freezing up in front of the camera

Freezing up in front of the camera

TASKS

Easing the burden of
requesting photos with parents
Establishing new method to
capture natural moments

SOLUTION

AI-powered video production crew consisting of
an autonomous drone and a video editing application.

Autonomous Drone

A highly portable drone featuring foldable wings and a dedicated charging dock, designed to be carried as effortlessly as a small crossbody bag.

The drone autonomously follows and films the user without requiring any intervention, preserving authentic moments in their most natural form.

Four Product Detail
Sketch

Research

Developed a non-disruptive filming method that secures optimal angles through an analysis of diverse technologies.

Handheld Camera

Handheld Camera

Body-clipped camera recording

Long Take

Long Take

3-4 minute drone flight around the subject

Drone Shot

Drone Shot

High-altitude aerial filming

Time-Lapse

Time-Lapse

Long-distance positioning and capture

Reaction Shot

Reaction Shot

Eye-level filming (via flight or surface-mounting)

Interview Insert

Interview Insert

Suction-mount recording on nearby surfaces (tables, rocks)

Static Shot

Static Shot

Suction-mount recording on environmental structures (walls, nature)

Prototyping

Developed a form factor capable of supporting all necessary filming methods, focusing on effortless portability and ease of use.

Prototypes were fabricated using 3D printing and foam board, then refined through continuous cycles of testing, evaluation, and modification.

Prototyping Process
Prototype 1Prototype 2Prototype 3
Prototype 4Prototype 5

Product Detail

The product consists of a strap, a charging dock, and the drone. Each part integrates securely, designed to ensure comfort even during extended use.

Product Detail

Foldable Wing

The foldable wing makes the drone compact, secure, and easy to store.

Strap

A strap that connects to the charging dock enhances the drone's portability.

Foldable WingProduct Detail Tennis
Strap

On-Device AI

By identifying the user through the camera, On-Device AI autonomously determines the optimal angles and filming techniques.

On-Device AI

Wall-Mounted Shooting

The drone's electronic suction plate allows it to attach to walls or trees, conserving battery while enabling diverse shooting angles.

Wall-Mounted Shooting

LiDAR sensors located on both sides and the bottom of the drone sense the surroundings to ensure stable flight control.

LiDAR
Interview

interview

The integrated interview content reveals hidden facets of your loved ones that are rarely seen in daily life.

Charging Dock

The charging dock equipped with a lithium-sulfur battery pack, significantly extends flight and recording time by enabling on-the-go charging for prolonged operation.

Charging Dock product detail
Charging Dock attached to strap

Video Editing Application

The AI-powered platform provides an end-to-end service, from drone rentals to intelligent video editing and storage.

Video Editing Application Interface

Features

Generate Videos With AI Assistant

  1. Press the 'Create' page in the app to start making a video.
  2. Select the saved video sources as desired.
  3. Through chat with the AI, you can choose various options.
  4. After all the steps, you'll receive the video created by AI.
App screen 1App screen 2App screen 3App screen 4

Features

Rent Drones

rent a drone through the app and have it delivered directly to your designated location.

Rent app interface

Each package is composed of the drone unit, charging dock, and strap, along with a QR-enabled user guide.

Product package
Epilogue image 1
Epilogue image 2
Epilogue image 3
Epilogue image 4
Final epilogue image
SAGA Logo

CAPTURE YOUR FAMILY, AS THEY ARE

SAGA ® FAMILY SOCIAL WELLNES PROJECT / HONGIK UNIVERSUTY INDUSTRIAL DESIGN AND SAMSUNG LIFENOLOGY LAB

Samsung LogoReddot Award Logo